Daniel Stoppel

President & CEO Jewlr

Daniel Stoppel is the President and CEO of Safyre Lab which owns and operates a family of brands, including three DTC retail brands - Jewlr, Lee Fiori, and ONE+ONLY - where customers can personalize one-of-a-kind jewelry. In addition, Safyre Labs has two B2B brands - Personalize X & Personalize Nation - that offer branded and white-label jewelry to a variety of businesses. All brands are powered by an in-house built, proprietary ecommerce platform and back-end ERP. The platform is specifically designed to allow for brands to sell and produce personalized, customized, and made-to-order products. Founded in 2009, Daniel joined the company a year later as employee #3. Wearing many hats, from customer service to sourcing and leading jewelry manufacturing, he helped build the organization from the ground up. He has been instrumental in its rapid growth to date – with over one million custom-manufactured orders shipped to the US, Canada, UK and Australia – and a driving force securing significant external investment to support future growth. In January 2021, Daniel became President and CEO of Safyre Labs and its three DTC jewelry brands. Throughout his career, Daniel has been passionate about transforming ecommerce into a more customer-centric experience. He holds a Bachelor of Business Administration in Entrepreneurship from Wilfrid Laurier University. His previous roles at the company include Director of Operations and Chief Strategy Officer. Outside of work, Daniel loves to spend time with his family and enjoys the great outdoors.