Dani Bazely is a senior marketing executive and brand strategist with deep expertise in building iconic consumer brands and driving disciplined, scalable growth. She currently serves as Senior Director of Marketing at Mastermind Toys, where she leads brand governance, marketing strategy, e-commerce, partnerships, and national growth initiatives during a critical period of transformation and expansion. Dani has played a key role in strengthening Mastermind Toys’ brand foundation and launching its franchising strategy, helping align executive leadership, franchise partners, and teams around a clear, customer-first vision. Her work spans integrated marketing, lifecycle and performance marketing, retail and e-commerce, and large-scale partnerships, underpinned by strong operational rigor and governance. A Chartered Marketer, Dani brings a rare ability to connect brand storytelling to measurable business outcomes and long-term enterprise value.