Danielle Bazely | eTail Toronto

Danielle Bazely

Danielle Bazely

Senior Director, Marketing Mastermind Toys
Danielle Bazely

Dani Bazely is a Toronto-based brand and cultural strategist with over a decade of experience leading marketing for retail, franchise, and media organizations including Mastermind Toys and Postmedia. A Chartered Marketer currently pursuing her Master of Management, AI (MMAI) at Queen's Smith School of Business, Dani now works as an independent consultant and fractional marketing leader — partnering with brands to sharpen their cultural strategy, connect data to creative, and build the operational systems that make omnichannel actually work. She brings a systems-operator's lens to brand building: equal parts strategist, executor, and cultural translator.

Monday, May 4, 2026

11:15 AM Keynote Panel: Building a Cohesive, Compelling Customer Journey for the Ultimate Omnichannel Experience

In today’s consumer landscape, the customer is shopping anywhere, everywhere, all at once – and expects brands to keep up. How are retailers thinking about providing engaging, seamless brand experiences that exceed customer expectations no matter which channel the customer is shopping in?

  • Create seamless, consistent interactions by unifying online, mobile, and in-store channels, enabling customers to effortlessly shift between platforms and touchpoints
  • Use real-time data integration and AI-powered personalization to tailor messaging, offers, and product recommendations throughout every step of the customer journey
  • Invest in the right technologies to enhance convenience and customer satisfaction 

Check out the incredible speaker line-up to see who will be joining Danielle.

Download The Latest Agenda