07 - 09 May, 2019
Hyatt Regency Toronto, ON
11:55 AM CASE STUDY (INTERACTIVE) How the F*ck Do I Do This!?! How to Build a Marketing Analytics Practice from Scratch
Everyone’s doing it. Data. Making data-driven decisions. Hiring Data Scientists. Jumping into the world of Big Data. But how do you actually get started? And once you get started, how do you make sure you’re actually getting actionable insights you will use to make a measurable impact on your business? This case study will take you through the process of building an analytics practice from the ground up before challenging you to think on your feet with an interactive exercise.
How can this session help you?
· For those of you thinking about or just getting started – use this as a map for your work.
· For those of you already well on your way – make sure you’re getting the most out of what you’ve built.