At Dynamite, Dave Stevens is keenly watching how customer behavior is changing and what the company needs to adjust to cater to changing shopping patterns. Understanding where and how customers begin their journeys is essential for delivering seamless, customer-centric experiences in a rapidly evolving retail landscape. Dave will share how his team is leveraging omnichannel data and unified tracking to connect every touchpoint, ensuring that each interaction reflects and adapts to the true behaviors and preferences of today’s shopper.

• Map the evolving customer journey across digital discovery, social influence, and physical engagement to identify new points of entry
• Use data unification to understand cross-channel behavior and deliver a frictionless path from awareness to purchase
• Explore how emerging technologies redefine the concept of “storefront,” blending online convenience with in-person connection