Dina Nikitina is a digital commerce and CRM leader. She currently oversees e-commerce strategy for 10 professional haircare brands at Henkel Consumer Brands Canada. She has led the launch of brands on Amazon, built a national B2B e-commerce platform, and developed a multi-brand loyalty program designed to drive engagement and measurable growth.
Dina brings a practical, data-driven approach to loyalty and CRM, focused on performance, customer experience, and long-term value.
Monday, May 4, 2026
5:10 PM Track A: eTail Tonight Panel: Building Effective Loyalty & CRM Strategies That Makes Sense for Your Customer
In this talk show style session, hear from three different retail executives how they are thinking about innovative approaches to loyalty ad CRM strategy.
- Develop loyalty programs rooted in customer motivations, not just transactions, to sustain long-term engagement
- Leverage CRM data to deliver personalized communications that strengthen brand relationships and advocacy
- Align incentives, values, and personalization to boost retention and lifetime value
Check out the incredible speaker line-up to see who will be joining Dina.
Download The Latest Agenda