Ekaterina is a growth-driven marketing leader who blends corporate executive expertise with creator-level consumer engagement. As Vice President of Marketing at Miele, she leads brand strategy, digital transformation, and consumer experience across premium markets. Her career spans executive roles at L’Oréal and in the pharmaceutical sector, where she built high-performing teams and drove innovation through rapid industry change.
Outside the boardroom, her educational content has attracted over 500 million views, giving her a unique understanding of how modern audiences engage, decide, and connect. She brings this creative lens to building brands that not only grow but also resonate deeply with consumers and inspire teams to deliver lasting impact.
Monday, May 4, 2026
3:40 PM Track A: Fireside Chat: Hyperpersonalization Strategies that Go Beyond the Basics to Boost Customer Retention
To cut through the noise, brands need to deliver experiences that feel uniquely tailored to their customers, not just targeted to broad audience segments. This session explores advanced personalization strategies that use real-time data and predictive insights to strengthen brand affinity and long-term loyalty.
- Move beyond demographic segmentation by using behavioral data and psychographic profiling to tailor experiences at an individual level
- Implement real-time personalization engines that adapt content, offers, and communications as customer preferences evolve
- Combine predictive modeling with post-purchase insights to anticipate needs, deepen loyalty, and reduce churn over time
Check out the incredible speaker line-up to see who will be joining Ekaterina.
Download The Latest Agenda