Erin Elofson

Erin Elofson is Vice President of the APAC and Canada region at Pinterest. More than 500 million people use Pinterest each month to plan their futures, and Pinterest's mission to inspire people to create lives they love has never been more relevant. Her organizations in Canada and APAC are passionate about partnering with local business leaders to discover how Pinterest can help them meet their ambitious business goals. Erin plays a critical role in Pinterest's International monetization strategy.

Erin was formerly the national lead for the Financial Services, Technology and Media, and Travel and Tourism verticals at Facebook Canada (and acting lead of the CPG and Automotive verticals). Previous to Facebook, Erin led Microsoft's partnership with BMO Financial Group. She also led the transformation of Microsoft Canada’s national partnership with HP Canada, spanning both organizations’ respective software, hardware, and consulting businesses. Erin also has a significant track record in product management across many infrastructure and productivity technology portfolios.

Erin currently serves on the WildBrain Board of Directors and is also on the Visa Canada Advisory Board and the CAMH Foundation Cabinet Committee. In 2022, Erin was named a DMZ Woman of the Year.

In 2008, Erin earned an M.A. at York University with a specialization in Technology in Practice, completing a thesis on media choice theory.