Vice President, Marketing Canadian Tire Corporation
An innovative and entrepreneurial marketing executive with a
proven track record for delivering award-winning creative and strong results, Eva
Salem is the vice president of marketing for Canadian Tire Retail. Eva oversees
the Canadian Tire marketing team, where she is responsible for brand building,
creative ideation, and marketing initiatives for Canada’s most beloved
She spent the early years of her career in the heart of the
cosmetics industry in New York City with some of the world’s most important
brands, including Estee Lauder, Clinique, and L’Oreal.
Prior to joining Canadian Tire, Eva founded Canada’s first
high-end, brand-driven maternity store, Belly, growing a $20,000 investment
into more than $1-million in sales in its first year.
Eva holds a business degree from Western University’s Ivey
School of Business. Eva lives in Toronto
with her husband and three children.
Check out the incredible speaker line-up to see who will be joining Eva.
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