Isabelle Bonin | eTail Toronto

Isabelle Bonin

Isabelle Bonin

VP, Marketing & eCommerce Reitmans
Isabelle Bonin
Isabelle Bonin is currently Vice President of Marketing & E-Commerce at Reitmans, where she leads brand, creative, digital, and visual merchandising for one of Canada’s most iconic women’s fashion retailers. A strategic and data-driven leader, Isabelle blends creativity, performance marketing, and customer insight to drive meaningful growth across brand and business. She is known for turning bold vision into execution - shaping clear growth strategies, scaling digital ecosystems, and building high-performing teams in fast-paced retail environments. Previously, Isabelle held senior executive roles on the agency side in both Canada and Australia, bringing a global perspective to building brands, driving growth, and delivering customer-centric strategies.

Monday, May 4, 2026

9:05 AM Keynote Panel: Evolving Your Marketing Mix for a Winning Brand Strategy across Channels

As digital, physical, and social environments converge, a unified brand presence has never been more critical. This panel examines how retailers are redefining their marketing mix to maximize reach, engagement, and return on investment.

  • Build brand engagement through seamless blended and consistent touchpoints across in-store, online, and social
  • Leverage data-driven marketing mix modeling and AI to optimize spend, personalize messaging, and dynamically allocate budget across channels
  • Invest in loyalty programs, community building, and direct communication channels to foster lasting loyalty and increase customer lifetime value 

Check out the incredible speaker line-up to see who will be joining Isabelle.

Download The Latest Agenda