Jing Zhao is the Director of Performance Marketing at Pet Valu, where she leads the brand’s media strategy and investment to drive omnichannel growth and customer acquisition. With a passion for blending technology and creativity, Jing is at the forefront of media innovation, crafting integrated campaigns that deepen customer connections and accelerate business performance.
Monday, May 4, 2026
3:40 PM Track A: Fireside Chat: Hyperpersonalization Strategies that Go Beyond the Basics to Boost Customer Retention
To cut through the noise, brands need to deliver experiences that feel uniquely tailored to their customers, not just targeted to broad audience segments. This session explores advanced personalization strategies that use real-time data and predictive insights to strengthen brand affinity and long-term loyalty.
- Move beyond demographic segmentation by using behavioral data and psychographic profiling to tailor experiences at an individual level
- Implement real-time personalization engines that adapt content, offers, and communications as customer preferences evolve
- Combine predictive modeling with post-purchase insights to anticipate needs, deepen loyalty, and reduce churn over time
Check out the incredible speaker line-up to see who will be joining Jing.
Download The Latest Agenda