Retail Rewired offers a powerful exploration of the strategic and operational elements needed to succeed in today’s digital marketplace. Drawing on Chris Parsons’ hands-on experience with industry leaders like Home Hardware, Walmart, Ren’s Pets, and Newegg, this book delivers actionable insights and real-world examples that illuminate the path to eCommerce excellence. 

Covering leadership, team development, digital marketing innovation, customer engagement, and omnichannel execution, each chapter blends practical advice with bold ideas to help you stay ahead of shifting consumer expectations. 

Whether you’re leading a startup or steering a national brand, Retail Rewired is your essential guide to building a thriving, future-ready business in an increasingly competitive market. 

Enhance your digital footprint, understand the nuances of connected shopping, and lead with confidence through change and disruption.