eTail Canada 2021

2021

Toronto, ON

Jose Sanchez, Head of Creative Studio at Smartly.io
Smartly.io Logo

Jose Sanchez


Head of Creative Studio
Smartly.io

Check out the incredible speaker line-up to see who will be joining Jose.

Download The Latest Agenda

Day 2: Next Level Personalization: The Immersive, Hyper-Tailored Shopping Experiences Customers Crave

Tuesday, May 5th, 2020


12:00 PM How To Succeed In Social Advertising - Unifying Creative & Performance Teams

Constant frustration around social advertising is usually the result of spending too much time on the wrong things. We have seen a shift towards brands unifying creative and performance teams - and it’s working!
Through $2.5B of social ad spend in 2019 we have identified three ways these two teams can make their work more efficient and impactful.

In this talk, you’ll learn:
  • The key KPIs of creative and performance teams, and what drives them
  • What the creative<>performance workflow looks like for 2020
  • How to nail the trifecta of data, automation and creativity