Karla Licea | eTail Toronto

Karla Licea

Karla Licea

Senior Content Manager Casper
Karla Licea

Tuesday, May 5, 2026

1:30 PM Workshop A: Scaling Content Marketing While Staying True to Your Brand

In this session, we'll explore how to scale content marketing effectively while maintaining a strong, consistent brand identity. You'll learn how to manage high content volume by building efficient systems, test formats, and follow clear creative guidelines.

We'll break down how to strategically use influencers, user-generated content (UGC), partnerships, and brand-led initiatives, understanding the role each plays a role in your marketing funnel.

Check out the incredible speaker line-up to see who will be joining Karla.

Download The Latest Agenda