eTail Toronto 2024

September 25 - 26, 2024

Hyatt Regency Toronto, ON

Lara Skripitsky

Vice President & Chief Technology Officer McDonald's

Lara is a digital storyteller and change agent with over 20 years experience leading organizational and technology transformation at a number of Canada's leading companies including Rogers Communications, General Mills, Torstar and Johnson & Johnson.

Currently Lara is Vice President & Chief Technology Officer at McDonald’s Canada, where she leads the transformation of the Canadian business through technology.  Her team is focused on leveraging technology to drive business results with a mandate that covers the digital marketing space as well as the omni-channel restaurant and technology experience, encompassing everything from CRM, marketing technology, mobile, kiosk, in-store technology and more. 

Lara holds a Bachelor of Arts Honours from Queens University as well as an MBA from the Richard Ivey School of Business.  She is a self-professed digital nerd and Netflix junkie - and her favourite McDonald’s meal is McNuggets and a Chocolate Shake.

Check out the incredible speaker line-up to see who will be joining Lara.

Download The Latest Agenda