Luke Reystone | eTail Toronto

Luke Reystone

Luke Reystone

Senior Director, Digital Product Management Staples
Luke Reystone

Tuesday, May 5, 2026

2:15 PM Workshop B: Reimagining Digital Product Management: Orchestrating IT and Marketing for Retail Innovation

In this hands‑on workshop with Luke Reystone who leads digital product management at Staples, explore how retailers can bridge the divide between IT and marketing to accelerate innovation. Like will lead a workshop about how to modernize digital product management practices, align teams around shared priorities, and deliver seamless customer experiences faster and more effectively.

  • Apply best‑practice digital product management and modern agile execution so IT can engage earlier and more effectively in roadmap delivery
  • Establish shared processes for intake, project scoring, and prioritization that align IT capacity, timelines, and dependencies with marketing and business goals
  • Design an end‑to‑end CI/CD deployment approach that preserves quality and reliability while accelerating iteration on customer‑facing retail experiences

Check out the incredible speaker line-up to see who will be joining Luke.

Download The Latest Agenda