At Dynamite, Dave Stevens is keenly watching how customer behavior is changing and what the company needs to adjust to cater to changing shopping patterns. Understanding where and how customers begin their journeys is essential for delivering seamless, customer-centric experiences in a rapidly evolving retail landscape. Dave will share how his team is leveraging omnichannel data and unified tracking to connect every touchpoint, ensuring that each interaction reflects and adapts to the true behaviors and preferences of today’s shopper.

• Map the evolving customer journey across digital discovery, social influence, and physical engagement to identify new points of entry
• Use data unification to understand cross-channel behavior and deliver a frictionless path from awareness to purchase
• Explore how emerging technologies redefine the concept of “storefront,” blending online convenience with in-person connection 

In a marketplace full of competing voices, authentic storytelling is key to earning trust and building lasting loyalty. This session demonstrates how brands can craft and share meaningful narratives that foster emotional connection, cultural relevance, and an engaged brand community.

• Craft authentic, values-driven narratives that resonate emotionally with customers, highlighting local connections, sustainability, and brand purpose
• Culturally relevant storytelling that actively involves customers in the brand’s journey, creating a sense of belonging and community
• Leverage multi-channel storytelling, including social media, influencer partnerships, and immersive content formats, to deepen engagement and differentiate your brand in a noisy marketplace