Mélissa Lessard

Divisional Director, Operations, Strategy & Integration Couche-Tard

Day Two, Weds, Oct. 8

9:40 AM Keynote Panel: The Mindset Shift: Building A Internal Culture That Sparks Innovation And Brand Differentiation

In today’s ultra-competitive and constantly evolving retail landscape, innovation requires a mindset shift. The most future-ready retail brands are intentionally building internal cultures where bold thinking, experimentation, and customer-centric creativity can thrive.

From empowering teams to take risks, to embedding purpose and curiosity at every level of the organization, this conversation will provide both inspiration and actionable strategies to help your brand stand out — from the inside out.

  • Design internal systems and rituals that encourage continuous innovation
  • Empower cross-functional teams to collaborate, test, and iterate with confidence
  • Align your brand’s values with everyday behaviors to create cultural consistency
  • Fuel differentiation by connecting employee experience to customer experience
  • Break down legacy mindsets that hold back transformation and bold decision-making
  • Cultivate leadership habits that create psychological safety and curiosity

Check out the incredible speaker line-up to see who will be joining Mélissa.

Download The Latest Agenda