Michael Gawtrey

Director, Loyalty & CRM – Pro & Consumer
Home Hardware Stores

Michael Gawtrey, Director, CRM & Loyalty – Pro & Consumer at Home Hardware Stores Limited, has over 20 years of industry experience. Prior to joining Home Hardware, Michael was Senior Director, Consulting for Relation1 where he guided his clients in the evolution of their Loyalty & CRM strategies, Personalization efforts and Customer Marketing programs. Prior to that role, he held leadership positions in CRM and Loyalty at Home Depot, Canadian Tire and Loyalty One/Air Miles. In his current role as Director, Marketing – CRM & & Loyalty at Home Hardware, he is responsible for driving the strategies for customer relations and engagement for both PRO and DIY consumers.

Check out the incredible speaker line-up to see who will be joining Michael.

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Day 3: Customer Loyalty: How To Bring Your Customers Further Into Your Brand

Wednesday, May 6th, 2020

9:00 AM The Future Of Customer Loyalty: In A Highly Competitive Retail Landscape, Why Will They Continue To Choose You?

How to drive customer engagement is the million dollar question for retailers, and the answer is ever-evolving. Michael Gawtrey spearheads the loyalty strategy for the $5B home improvement retailer Home Hardware Stores, a national leader in both online and retail sales. He is here to share how they’ve learned to cut through the competition and succeed in engaging customers time and time again. You’ll learn

The current and future landscape of customer engagement and retention
What customers need from your brand to stay loyal
Answers to the question – why will they continue to choose you?