Minee Singh

Associate Manager, Paid Social Canadian Tire

Day Two, Weds, Oct. 8

11:30 AM Keynote Panel: Brand Love: Harnessing the Power of Storytelling to Build Authentic Customer Connections

In today’s competitive digital marketplace, brand loyalty is earned — not bought. The most beloved brands don’t just sell products; they tell powerful stories that resonate deeply with their customers' values, emotions, and aspirations. We will explore how strategic storytelling can drive emotional loyalty, humanize your brand, and transform casual customers into passionate advocates. Join us to discover how to craft authentic narratives that connect and convert at every stage of the customer journey.

  • Identify the core emotional drivers that fuel brand loyalty and customer devotion
  • Craft compelling brand stories that are rooted in authenticity, not marketing spin
  • Leverage data and customer insights to personalize storytelling at scale
  • Integrate storytelling across digital marketing, loyalty programs, and customer experience touchpoints
  • Measure the impact of emotional storytelling on customer engagement, retention, and advocacy

Check out the incredible speaker line-up to see who will be joining Minee.

Download The Latest Agenda