Mitchell Wein

Mitchell Wein was born into the watch business. He has been Immersed in the family business, Marathon Watch Company, for his entire life. From riding his tricycle through the building’s warehouse, offices, and neighbouring companies, as a young child; to working closely with his father Leon Wein and following grandfather Morris Wein; to leading the company himself in new directions. This company has been built on a century of watch making heritage; to a continued corporate success and brand growth for the future.

In 1939, Morris Wein founded Marathon Watch, supplying fine precision timepieces throughout North America. In 1941 Marathon began manufacturing timing instruments for the allied forces, and that tradition continues today with its fourth generation manufacturing fine quality innovative instruments. Marathon Watch is one of the last family owned and operated watch companies on the planet, and with each generation, Marathon has shifted focus to adapt to the changing environment. With Mitchell sensing the trend of consumer shopping habits, his tenure at the helm of Marathon has brought Marathon online.

Commerce has changed, and so has Marathon. Mitchell’s guiding principal has been “a branch that does not bend with the wind, will break.” Foreseeing the change in the wind, Mitchell has taken the know how of crafting military grade timepieces in wartime to consumer timepieces in peacetime and he has brought the modern world of e-commerce to Marathon. In 2014, Marathon Watch launched their online sales through Amazon; building the brand that it is today from those trials and successes. Understanding what the end-user requires and desires is the cornerstone of those successes. Be it reading reviews, talking to customers directly, or watching market trends, Mitchell’s focus is on quality and adapting the products to suit the consumer.

Marathon Watch exhibits the values that Mitchell has set forth, by creating a sense of community within the company. Whether it is in the Head Office in Vaughan, Canada, or the watch factory in La Chaux-de-Fonds, Switzerland, Marathon is a family. A family that has stood the test of time and will for generations to come.