Sherin Yassin

Vice President, Marketing & Customer Experience Walmart Canada

Sherin has over 25 years of experience in senior roles in CPG, Telecoms, Retail Marketing and consultancy. Sherin is currently Walmart Canada Vice President of Marketing, Customer Experience and Customer Care. Prior to Walmart Canada, Sherin was the Holding Chief Marketing & Brand Officer, at Majid Al Futtaim, MAF holding company owns and develops shopping malls, retail stores including Carrefour, entertainment hubs, and leisure facilities across Middle East and Africa based out of Dubai, key functions across brand marketing, Loyalty, Insights and CX teams.Prior to MAF, Sherin was at PepsiCo for 15 Years across Canada and Middle East leading global brands like Lays, Doritos & Pepsi. Across her 15 years Sherin held several positions including Head of Marketing , Head Of Customer Experience and Head of Innovation and strategy. Prior to PepsiCo, Sherin held roles at Vodafone Telecommunication company, Arthur Andresen consultancy and Panasonic. Sherin is a BA and MBA graduate of American University of Cairo.