Sucheta is a digital-first marketing leader with over 13 years of experience driving measurable business growth through omnichannel demand generation. As Senior Manager, Demand Generation at BISSELL Canada, she leads integrated media strategies that translate marketing investment into scalable, full-funnel revenue impact across ecommerce and retail ecosystems.
Monday, May 4, 2026
5:10 PM Track B: eTail Tonight Panel: Maximizing Brand Impact: Measuring Storytelling-Driven Engagement Versus Traditional ROI in Top-of-Funnel Strategies
In this talk show style session, hear from three different retail executives how they are thinking about brand and top of funnel strategy.
- Redefine success metrics by balancing ROI with engagement-driven outcomes such as awareness, advocacy, and brand consideration
- Use audience analytics to connect early-stage engagement to downstream revenue impact
- Create a framework that quantifies how emotional connection and participation translate into measurable growth
Check out the incredible speaker line-up to see who will be joining Sucheta.
Download The Latest Agenda