September 25 - 26, 2024
Hyatt Regency Toronto, ON
Susan O’Brien is the Senior Vice-President, Marketing, at Canadian Tire Corporation, Limited (CTC), responsible for all marketing and customer strategies for Canadian Tire Retail, Mark’s, SportChek, Financial Services, Party City, the Triangle Rewards program and CTC’s multi-billion dollar consumer brands portfolio, including the Helly Hansen brand.
Susan is an expert in all things branding, positioning and customer engagement and has played an integral role in the reinvention of the Canadian Tire brand through award-winning programs like We All Play for Canada and Tested for Life in Canada. Susan also spearheaded the launch of Triangle Rewards – Canada’s fastest growing loyalty program – and one of the most strategically important initiatives in the history of CTC, linking the entire family of companies under one loyalty and credit card program. Her work has contributed to the Company’s Marketer of the Year Award in 2013 from Marketing Magazine, and being named Canada’s Most Admired Brand by Leger in 2019 and One of Canada’s Strongest Retail Brands by Brand Finance in 2019.
Since joining the Company in 2008, Susan has held a number of progressively senior roles. Most recently she served as Senior Vice-President, Marketing & Corporate Affairs; prior to that she was Vice-President of Marketing for Canadian Tire.
Susan holds an MBA in General Management from the Richard Ivey School of Business at the University of Western Ontario, and a Bachelor of Commerce (Marketing) from Dalhousie University. In 2002, she was nominated for Marketing Magazine’s Top 30 under 30 award, was named one of Toronto’s Brand Stars by Ad Week in 2018, and recently was awarded as one of Canada’s Marketers of the Year by Strategy Magazine.
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