eTail Canada 2021

2021

Toronto, ON

Susan O'Brien, SVP, Marketing at Canadian Tire Corporation
Canadian Tire Corporation Logo

Susan O'Brien


SVP, Marketing
Canadian Tire Corporation

Check out the incredible speaker line-up to see who will be joining Susan.

Download The Latest Agenda

Day 1: Discovery Summit: Emerging Technologies, Search, & SEO

Monday, May 4th, 2020


9:00 AM Canadian Tire’s Continued Success: How A 97-Year-Old Retailer Thrives On Disruption

Susan O’Brien is the Senior Vice-President, Marketing, at Canadian Tire Corporation, Limited, responsible for all marketing and customer strategies for Canadian Tire Retail, Mark’s, SportChek, Financial Services, Party City, the Triangle Rewards program and CTC’s multi-billion dollar consumer brands portfolio, including the Helly Hansen brand.

Susan is an expert in all things branding, positioning and customer engagement and has played an integral role in the reinvention of the Canadian Tire brand through award-winning programs like We All Play for Canada and Tested for Life in Canada. Susan also spearheaded the launch of Triangle Rewards – Canada’s fastest growing loyalty program – and one of the most strategically important initiatives in the history of CTC, linking the entire family of companies under one loyalty and credit card program. 

Be sure to attend and get inspired as Susan highlights how her work has kept Canadian Tire at the forefront of innovation and consequentially has contributed to the company’s Marketer of the Year Award in 2013 from Marketing Magazine, and being named Canada’s Most Admired Brand by Leger in 2019 and One of Canada’s Strongest Retail Brands by Brand Finance in 2019.