You’re invited to an insightful fireside chat focused on evaluating and evolving your tech stack to meet today’s digital demands. Is a full transformation necessary - or could strategic tweaks solve your current challenges? This session will help you assess your readiness for change, understand the key questions to ask, and outline a strategic approach that aligns your technology with business goals and customer expectations.

A highlight of eTail Toronto, roundtable discussions are your best opportunity to deep-dive into 2x 30-minute discussions and idea-share with your peers.  

Table 1: Taming Your Tech Stack: How to Prioritize the Right Updates at the Right Time 

An interactive roundtable led by Lee Trotter and Tovi Heilbronn to help brands evaluate and optimize their tech stack, leaving participants with a clear framework and actionable plan for digital growth.

Lee Trotter, Director, Digital Engagement, Data Realm 

Tovi Heilbronn, Principal Consultant, Uncork Solutions

Table 2: From Siloed to Strategic: How Big Retail Can Master the Modern Search Experience

With multiple agencies, platforms, and departments touching your search strategy, how confident are you that all those efforts are working together to help you own the Search Engine Results Page?

Adam Luck, Managing Director, Canada, DAC

Bhavin Prashad, Associate Vice President of Digital Media, DAC

Table 3: Small Steps to Make you Mighty - Retail Commerce

Lee Kaufman, Managing Partner, HOOPLAH

Jordan Medwid, Marketing Manager, apetito

Table 4: You Should Know Your Customers Better Than Google!

Tech giants know your customers better than you do. That needs to change. In this interactive roundtable hosted by Ario, we’ll explore what’s possible if you had 100x more customer data — from your own shoppers and even your competitors’ — and how that changes the way you personalize, target, and grow.

Sumit Agarwal, Co-Founder & CEO, Ario

Uwe Stueckmann, Partner & Co-founder Innovate Marketing, former CMO, Loblaws, Shoppers Drug Mart, Parkland