Wayne Pommen, President & CEO at PayBright
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Wayne Pommen

President & CEO

Check out the incredible speaker line-up to see who will be joining Wayne.

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Day 1: Discovery Summit: Emerging Technologies, Search, & SEO

Monday, May 4th, 2020

3:50 PM The Buy Now, Pay Later Revolution Comes To Canada: Opportunities For Canadian e-Commerce Retailers

In recent years, installment payments have been reinvented as a key payment method for e-commerce retailers. The “Buy Now, Pay Later” (BNPL) model has exploded into e-commerce around the world, gaining share from traditional payment methods and helping retailers drive increases in traffic, conversion, average order value, and customer loyalty. This trend is now growing rapidly in Canada across a wide range of product categories. PayBright will share its perspective on what’s driving the trend, why consumers are adopting BNPL, and what the opportunities are for Canadian retailers.