Lexer’s Customer Data Platform unifies a company’s first party data across disparate sources into one single customer view. We enrich a company’s data with sources like Experian to understand the household income, demographics of their customers as well as Lexer’s social data to provide insight into their customers’ brand preferences, interests, etc based on their social profiles. These insights help companies uncover valuable information about their customers that were previously unknown to create rich and highly specific segments.

These new segments provide our clients with ways to effectively target their customers and prospects with personalized messages across paid and owned channels with proven ROI for customer acquisition and upsell:

 Results? 18x ROI on marketing spend, 600% increase in response rates, 22% reduction in CPA’s, and 77% faster social service.

 Key clients:  Optus, Nine West, Fox Sports, Disney, Spyder, Billabong, Perricone MD, and Lion Capital.