eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Anthony Long
Anthony Long Global eCommerce Capability Lead Kimberly-Clark Corp.
Tony Long is a Marketing Technology innovator with over 20 years of global leadership of initiatives that combine marketing, technology and commerce. His diversified background includes founding one of the first “Silicon Alley” web development shop in the mid 1990’s, consulting on digital marketing projects across numerous industries, serving as senior leadership with tech and non-tech start-ups, and heading marketing initiatives for clients across the US and Europe that included major retail, banking, consumer products and sporting franchises.

Prior to joining Kimberly-Clark, Tony served in leadership roles in several prominent digital agencies as well as being SVP of Sales & Marketing of Revell-Monogram, the global toy & hobby brand. While with WhittmanHart he won WebAward honors for Consumer Goods Standard of Excellence (Black & Decker Site Redesign) & Automotive Standard of Excellence (Harley-Davidson Bike Builder). He is the author of “Data Is Currency”, an early exploration into the way data and content are fungible assets that companies need to leverage for competitive advantage.

Day One: Borderless Commerce And Beyond

1:35 PM Buy Any Means Necessary

Brands and retailers need a new, collaborative approach to recapture the interest of today’s mobile-powered shopper. Join Tony and Erica as they share results of a trailblazing pilot done with a major retailer in Canada that resets the paradigm of how brands, retailers, and their media partners work together:
• Defining partnership between retailers and brands, and methodology to transform retail together
• Integrating the right kind of capability into the sales process to achieve results
• Measuring data in real-time and having open communication between partners to ensure success for both