eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Di Gallo
Di Gallo Director, Social Media Indigo Books & Music

Day Two: Navigating Marketing Touchpoints Across Platforms

1:30 PM Using Custom Audiences To Increase Engagement, Relevancy, and Sales Via Social Media

The more you know about your customers the better you are to deliver meaningful messages and content across social channels. Step one: strengthen existing connections by reaching out (on social media) to customers you already know.  Step two: create Custom Audiences around specific personas (customers) by using customer data and activity. Join Di Gallo as she presents how to:
• Identify who are your customers and what is it that they want, what they like
• Expand Custom Audiences with lookalike audiences – identify who closely matches your existing base.
• Develop ads around these audiences and identified KPIs

3:30 PM Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the track presentations; sit with the presentation you may have missed, and network in a relaxed setting. Priority seating for retailers.

1. Criteo Roundtable
Executive Presenter, Criteo

2. Using Custom Audiences To Increase Engagement, Relevancy, and Sales Via Social Media

Di Gallo, Director, Social Media, Indigo Books & Music

3. YouTube Your Brand: How to Go Viral with Video

Neil Turner, Director of Marketing, FortNine
Ryan Kluftinger, Video Host, FortNine

4. Lifecycle Email Marketing: Sending The Right Message To The Right Customer At The Right Time

Lisa S. Li, Digital CRM and Email Marketing Specialist, Lush Fresh Handmade Cosmetics North America

5. Responsive Customers: Streamlining The Path To Conversion

Brad Davies, Director, eCommerce, Grand & Toy (An Office Depot Company)

6. Striking A Partnership: Creating End-user customer profiles from multi-retailers to brands
Elisa Wong, Director Marketing, Holiday Group

7. eCommerce Merchandising
Adam Powell, Director, eCommerce Merchandising, Hudson’s Bay Company

8. Creating Customer Loyalty With Effective Post-Purchase Messaging
Greg Zakowicz, Senior Commerce Marketing Analyst, Bronto Software

The post-purchase customer experience can often determine whether a customer feels valued and becomes a loyal, repeat customer, or a one-time shopper. As consumer behavior changes, carefully crafting a post-purchase marketing program that reinforces your brand value and meets your customers’ expectations is critical in creating loyalty.