eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Johnny Basto
Johnny Basto Director, Email Marketing Indigo Books & Music Inc.
Johnny has been in the digital, CRM and email marketing space for over 10 years. He currently heads all email marketing initiatives for Indigo Books & Music Inc., which also includes the Chapters and Coles bookstore banners. Prior to Indigo, Johnny worked for Dell managing their consumer segment email program for over 4 years reporting into both the North American CRM group and separately to the marketing unit.

Email marketing is something Johnny is very passionate about because of its unique ability to help enrich a customer’s lifecycle for brands through meaningful and impactful communications. Email can drive acquisition, retain valued customers, increase brand loyalty, promote cross-category shopping, leverage real-time action-based behaviors and much more.  He believes to deliver meaningful communications, integration of the right technology, data & marketing platforms are needed.

Day Three: The Future Of Innovative Retail Is Now

9:45 AM Do You Really Know Who Your Email Subscribers Are? Turning Data In Action.

You’re constantly analyzing your email database—but how much do you really know about your subscribers? How are you measuring success? See how Indigo Books & Music Inc. has been turning their powerful data into actionable email programs and touchpoints to further build brand loyalty, awareness, email engagement & sales.

• Analyzing your email database: assessing who the customer is, how they shop, success and engagement metrics
• Using data insights to create programs & targeting that drive desired behaviours that align with your overall business pillars & strategy
• Subscriber Retention: Passive and active ways to re-engage subscribers