eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Johnny Russo
Johnny Russo AVP of Digital Marketing and eCommerce Mark's
Johnny Russo joined Mark’s as the Associate Vice President of Digital Marketing and Ecommerce in January 2016. Previous to joining the Mark’s team, Johnny worked at Bentley Leathers Inc. and was brought on to lead their Ecommerce and Digital Marketing. He was tasked with re-launching the new, fully responsive Bentley Ecommerce experience in May 2015. Prior to Bentley, Johnny worked in similar capacities for Mexx Canada and Buffalo David Bitton, overseeing everything from digital marketing, ecommerce, social media, operations, customer service, web design, and project management.

Johnny has over 10 years of online marketing and ecommerce experience in the retail, manufacturing, mobile, and software sectors. Johnny is energetic and passionate about the Ecommerce and Digital Marketing fields, often speaking at numerous industry events, as well as sitting on the Board of Advisors for Etail Canada and Ecom MTL. Johnny is obsessively trying to optimize and improve upon the online and omni-channel customer experience. He believes vendors are partners, and the IT and finance departments are friends.

Day Two: Navigating Marketing Touchpoints Across Platforms

2:30 PM Align The Core: How A Day In July Turned Vendors Into Partners

A winning strategy requires getting all parties aligned around the same goal. In this session, hear how Canada’s leading casual apparel, footwear, and workwear retailer, Mark’s, brought all of its digital vendors into their strategic planning process to align around the team’s organizational goals. Join Johnny as he discusses the results:
• How the outputs from this core partner meeting added a layer of accountability for all (which was lacking prior)
• How this new, aligned strategy permeated throughout to the rest of the organization
• Gaining senior executive buy-in for a digital transformation
• Leveraging insights through training and education programs to help everyone understand the role digital plays in the overall customer experience