eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Kristy Wieber
Kristy Wieber Co-Founder and President Rent Frock Repeat
Kristy started her career in retail with leading cosmetics brands in the U.S. and Canada, including Clinique, Prescriptives, Stila, and Philosophy for over fifteen years. Throughout her experience in the cosmetics industry, as both a makeup artist and manager, Kristy oversaw event planning, inventory control, sales strategies, team building and training.  Relocating to Canada in 2003, Kristy shifted gears and worked in executive recruiting for a few years, but went back to sales and eventually became a VP of Marketing where she oversaw SEO, SEM, PPC, direct mail and email campaigns, lead generation, conversion, user experience and account management.  With this wide range of experience and skills she was ready to start something that would bring together her talents and be part of the sharing economy at the same time.  Along with her business partner, Rent frock Repeat came to life, allowing women all across Canada to RENT a new designer dress for a fraction of the retail cost.  Becoming an entrepreneur to a collaborative consumption business that disrupts the retail norm has taught Kristy countless new skills and lessons and gives her a chance to make an impact on women, the environment and the retail landscape. 

Day Three: The Future Of Innovative Retail Is Now

8:55 AM Customer-Generated Innovation: How Really Listening To Our Customers Made Us Go Offline

When Kristy Wieber & Lisa Delorme started Rent frock Repeat in Delorme’s basement, the plan was to be strictly online only. But, when they started really paying attention to what their customers were saying, everything shifted. From starting off in a basement to opening a showroom to a total brand evolution, RfR shifted gears and altered the course of their success. During this session, Kristy will share with you:
• The customer question that triggered the biggest shift in their business plan
• How moving offline brought deeper customer insight and sparked innovation
• Their long-term plan to successfully blend offline and online