eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Noah Goldberg
Noah Goldberg eCommerce Director Mackage

Day Two: Navigating Marketing Touchpoints Across Platforms

11:50 AM PANEL DISCUSSION: Tracking Online To Offline To Paint The Holistic Picture

• Following the customer across touch-points: tying together in-store CRM, in-store data and email marketing
• Storing data points by building a holistic customer profile: immediately knowing what the customer wants
• Training in-store sales people to be more efficient by leveraging stored data
• Understanding the relationship between mobile browsing and in-store purchases
• Tying together CRM data to understand the customer journey paths