eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


 Richard Betanzos
Richard Betanzos Director, eCommerce & Omnichannel Bentley Leathers
Richard Betanzos joined Bentley Leathers in January 2016 as Director of eCommerce and Omnichannel, responsible for all aspects of Bentley's online business along with the architecture and oversight of Bentley's omnichannel roadmap. With over thirteen years experience in SEO, SEM, UA, UX, performance marketing and analytics, Richard maintains a passion for creating stellar online shopping experiences borne out of future-forward e-commerce strategies that bridge the gap between e-tail and retail.

Prior to joining Bentley he served as an eCommerce consultant at Groupe Dynamite, where his mandates included Oracle ATG platform migration, new technology integration, UX optimization and analytics platforms alignment and analysis for both and

Past positions include Sr. Director, Acquisition Marketing at, SEM & Comparison Shopping Manager at & and six years with Klicksmart Marketing as an online performance marketer specializing in direct response and user acquisition. Prior to 2004, Richard enjoyed a successful career in the Canadian film & television industry as a sound designer and re-recording mixer, earning numerous Gemini and Genie nominations along with a Gemini award for best sound.

Day One: Borderless Commerce And Beyond

4:40 PM PANEL DISCUSSION: Centralizing Commerce Across Omni-Channels

For your business to thrive, you must have frictionless commerce across selling vehicles. Inventory across channels must be visible unified commerce. The executives on this panel discuss how to laid the groundwork for their omni-projects ensure all inventory is centralized:
• Pushing “buy anywhere/ship anywhere” initiatives at the top of your eCommerce initiatives
• Assessing which technologies are needed to get the job done
• Harnessing brick and mortar presence to drive unified commerce with store inventory and transaction history
• Assessing eCommerce sales to decipher how much stock is needed per square foot in stores
• Integrating an omni-OMS system: what milestones are needed for successful inventory visibility