Director, eCommerce & Omnichannel
Richard Betanzos joined Bentley Leathers in January 2016 as Director of eCommerce and Omnichannel, responsible for all aspects of Bentley's online business along with the architecture and oversight of Bentley's omnichannel roadmap. With over thirteen years experience in SEO, SEM, UA, UX, performance marketing and analytics, Richard maintains a passion for creating stellar online shopping experiences borne out of future-forward e-commerce strategies that bridge the gap between e-tail and retail.
Prior to joining Bentley he served as an eCommerce consultant at Groupe Dynamite, where his mandates included Oracle ATG platform migration, new technology integration, UX optimization and analytics platforms alignment and analysis for both Garageclothing.com and Dynamiteclothing.com.
Past positions include Sr. Director, Acquisition Marketing at Woozworld.com, SEM & Comparison Shopping Manager at Ice.com & Diamond.com and six years with Klicksmart Marketing as an online performance marketer specializing in direct response and user acquisition. Prior to 2004, Richard enjoyed a successful career in the Canadian film & television industry as a sound designer and re-recording mixer, earning numerous Gemini and Genie nominations along with a Gemini award for best sound.