Marianna Zidaric joined Spin Master Toys in 2002, first working in marketing finance and senior brand management roles prior to becoming Director of E-commerce in 2012. She heads up all activities for the e-commerce sales group, including the marketing, merchandising and content development departments. She also leads digital shelf efforts and internal training specific to e-commerce best practices. Working with key internal teams and retail partner agencies, Marianna constantly strives to enhance e-commerce strategies across the board.