The Global
Retail Alliance (GRA) is made up of world’s largest and most representative
retail industry network, providing the latest insights and delivering tailor
made services that provide the fundamental insights needed to successfully
navigate today’s increasingly complex business-to-shopper (B2S) environment.
We have a
worldwide team of dedicated professionals, recruited from different geographic
areas where we are present.
The alliance
comprises of an interconnected, global network of retailers, brands, agencies,
suppliers, manufacturers, design firms, management and consulting businesses,
as well as academic institutions. Our mission is to inform our members of the
changes influencing the outlook of retail markets, by educating, advocating,
and building connections between members, through insights conducted from
studies, conferences and summits, networking events, and recognition awards.