The Response Marketing Association provides a forum and active community for Marketing professionals. Help boost your career by joining the community for direct marketing. Direct Marketing is defined as “the communication (by whatever means) of any advertising or marketing material which is directed to particular individuals”.

We are committed to promoting the growth of Direct Marketing by providing RMA members with:

Professional Networking Opportunities - for all direct marketers (whether at a junior or senior level or a student, whether employed at a small, medium or large organization, client or agency side, traditional and/or digital, and including business development opportunities)

Knowledge Building & Expertise - all areas related to direct marketing including direct mail, email marketing, SMS text marketing, Call Centres, Direct TV, Digital Marketing, Social Media Marketing, Content Marketing, Data Analytics and Mobile Marketing

Advocacy - creating a voice for direct marketers through, for example, surveys, polls, and petitions