Day 2: Next Level Personalization: The Immersive, Hyper-Tailored Shopping Experiences Customers Crave
Tuesday, May 5th, 2020
Meet Sheila. On the way to work, she pre-orders a latte from her phone and picks it up from the cafe near the train. On the commute, she asks her voice assistant to find dinner recipes for later that night, which curates a list based on her preferences, and it ships groceries straight to her house. After work she stops by a makeup store with a smart mirror that allows her to try on different products virtually, without every putting it on her face. It identifies three foundations that matches her exact skin tone, takes a picture, and sends it out to her social media network for her, which generates reviews from her friends and other customers, and so it continues. This is the world of the consumer in 2020 and the buying norms of the new decade.
Home Depot’s Senior Director helps you answer today’s most important question - how will you meet this consumer on their terms?
Day 3: Customer Loyalty: How To Bring Your Customers Further Into Your Brand
Wednesday, May 6th, 2020
BOPIS (Buy Online Pick Up in Store) is becoming progressively more prevalent and provides incredible convenience for the busy individual who saves hours in the process. However, there is an entire ecosystem behind the scenes working to make this seamless from start to finish and much to consider. You will learn:
- Examples of stellar return on investment from BOPIS, plus lessons learned from BOPIS strategies that didn’t work initially
- Unexpected inventory and fraud challenges and what to do about them
- How to impress and delight the customer by over-communicating everything about their purchase from start to finish