In today’s competitive landscape, data is the key to understanding customer behavior, anticipating their needs, and building long-term loyalty is paramount. Turning customer data into meaningful retention strategies requires more than dashboards — it demands action.

This session dives into how top Canadian retailers are using data to create retention strategies that drive repeat purchases, deepen engagement, and increase lifetime value

• Uncover key retention signals hidden in behavioral, transactional, and engagement data
• Segment audiences intelligently to tailor messaging, offers, and experiences that stick
• Use predictive analytics to identify at-risk customers and proactively re-engage them.
• Personalize post-purchase journeys that build emotional loyalty and drive repeat behavior
• Leverage loyalty data to refine benefits, rewards, and surprise-and-delight moments
• Measure what matters — from churn rates to CLV to engagement velocity — and tie it back to ROI