Anne Donohoe

Chief Marketing Officer Mountain Equipment Co-Op

Anne joined MEC as Chief Marketing Officer in January 2013 and is responsible for marketing, communications, community investment and brand engagement strategies. Anne supports the ongoing evolution of the iconic MEC brand, extending MEC's unique retail offering to a growing number of members and inspiring Canadians to lead active lifestyles outside.

Anne has over 20 years of experience in marketing communications, starting at Harlequin Enterprises, where she became passionate about direct to consumer marketing and e-commerce. Anne joined INTRAWEST to develop their customer relationship marketing capabilities across North America, and then moved to Singapore, where she worked with Interbrand, as the Director of Brand Strategy for South East Asia. Following her years overseas, Anne is now treasuring her time at home in Vancouver, and is introducing her two daughters to outdoor fun in the nearby parks, mountains, and ocean.