Inclusive design isn’t just good ethics — It drives revenue. As the modern Canadian consumer becomes more diverse in age, ability, and access needs, retailers who prioritize accessibility and inclusivity in their digital experiences unlock new revenue streams, enhance brand equity, and future-proof their platforms.

We will explore how leading retailers are embracing design principles to create user experiences that serve everyone — while driving measurable gains in conversion, loyalty, and customer satisfaction. 

• Audit digital properties to identify accessibility gaps and opportunities for inclusive improvements.
• Apply universal design principles to build intuitive, seamless experiences for users of all abilities.
• Leverage assistive technologies and design elements to reduce friction and increase engagement.
• Incorporate inclusive UX into product development workflows without sacrificing agility.
• Quantify the business impact of accessibility through KPIs like bounce rates and conversion
• Foster cross-functional alignment between design, tech, and CX teams to champion inclusivity at scale.