Aurore Colliaux

Chief Digital Officer LXR

Aurore graduated from HEC Montréal in Finance and started her career with BMO in the self directed investment department. She switched to the apparel not for profit sector as an executive director of the association, specializing in project management, which included projects focused on empowering the Québec apparel manufacturing sector with diverse initiatives including helping them with their digital transformation. She has now been with LXR for 2.5 years, going from rental business lead to Chief Digital officer, leading diverse strategies tied to the growth of their web business, from paid ads, to social media, affiliate marketing or Email/SMS marketing strategies.