Chris Jones | eTail Toronto

Chris Jones

President CANNABIS XPRESS

Day One, Tuesday, Oct. 7

2:15 PM Track A: Panel: Creating Memorable Retail Experiences That Drive Engagement

The most successful retailers are doubling down on emotional engagement and experiential design. Memorable retail moments — whether online, in-store, or hybrid — are becoming the new battleground for customer loyalty. This session explores how immersive experiences, powered by storytelling, technology, and customer insight, are redefining what it means to “shop.”

Retailers who master the art of experience aren’t just selling products — they’re building anticipation, delight, and brand affinity that keep customers coming back. Learn how to create purposeful, repeatable moments that leave a lasting impact and generate long-term value.

  • Design retail moments that engage the senses and deepen brand connection
  • Incorporate experiential storytelling into both physical and digital touchpoints
  • Leverage emerging tech (AR, gamification, AI) to surprise and delight customers
  • Align immersive experiences with customer expectations and brand identity
  • Measure the impact of experience-driven strategies on loyalty and lifetime value

5:05 PM CLOSING KEYNOTE PANEL: Implementing Effective Retail Strategies That Increase Profit & Market Share

As competition intensifies and margins tighten, retailers are under pressure to do more than just survive — they need to grow profitably and gain market share in a rapidly evolving landscape. What separates the retail leaders from the rest? It's the ability to balance short-term performance with long-term strategic bets.

This session unpacks key insights from top-performing retailers who are redefining their playbooks — from pricing and product to personalization and partnerships — to win in today’s dynamic market. Expect practical, data-backed strategies that drive both revenue growth and profitability.

Attendees will leave with high-impact growth levers across digital, store, and omnichannel environments. 

  • Optimize product, pricing, and promotions for both margin and market competitiveness.
  • Activate customer data to increase retention, frequency, and share of wallet.
  • Capitalize on loyalty and membership programs that fuel sustainable, recurring revenue.
  • Balance innovation and efficiency to invest in the right initiatives at the right time.
  • Learn from real-world case studies of retailers who are gaining ground — profitably.

Day Two, Wednesday, Oct. 8

2:45 PM Track C: From Data to Action at the Speed of Retail

We’re still trying to solve age-old problems within our digital channels that are blocking us from increasing revenue, driving repeat purchases, surfacing products for discovery, etc... Marketing technology must be fundamentally different in order to communicate in ways consumers love and allow brands to grow, starting with your retail data.

Join this talk for a fundamentally different perspective on data that the fastest growing retailers are adopting to drive more revenue with less effort.

Check out the incredible speaker line-up to see who will be joining Chris.

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