Chris Jones | eTail Toronto

Chris Jones

Chris Jones

President CANNABIS XPRESS
Chris Jones

Day One, Tuesday, Oct. 7

4:50 PM Closing Keynote Panel: Implementing Effective Retail Strategies That Drive LTV

As competition intensifies and margins tighten, retailers are under pressure to do more than just survive — they need to grow profitably and gain market share in a rapidly evolving landscape. What separates the retail leaders from the rest? It's the ability to balance short-term performance with long-term strategic bets.

This session unpacks key insights from top-performing retailers who are redefining their playbooks — from pricing and product to personalization and partnerships — to win in today’s dynamic market. Expect practical, data-backed strategies that drive both CLV and profitability.

Attendees will leave with high-impact growth levers across digital, store, and omnichannel environments.

  • Optimize product, pricing, and promotions for both margin and market competitiveness.
  • Activate customer data to increase retention, frequency, and share of wallet.
  • Capitalize on loyalty and membership programs that fuel sustainable, recurring revenue.
  • Balance innovation and efficiency to invest in the right initiatives at the right time.


Day Two, Wednesday, Oct. 8

3:30 PM Panel Interactive: Ask The Retail Expert – Predicting Trends That Will Shape Retail 2026 And Beyond

In this rapid-fire, interactive session, top retail visionaries look into the not-so-distant future to unpack what retail might look like in 2026. From AI-powered experiences to unified ecommerce, hyper-personalization to dynamic loyalty programs — no topic is off-limits.

This is your time for a speed round Q&A with a panel of speakers. Walk away with a future-ready mindset and tangible ideas to bring back to your office.

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda