Craig Patterson | eTail Toronto

Day Two, Wednesday, Oct. 8

Reframe your marketing approach from traditional campaigns to always-on content that builds ongoing conversations.
Measure success using Return on Engagement (ROE) as a driver of loyalty and brand equity.
Leverage authentic storytelling and micro-influencer strategies to build trust without big ad spends.
Adapt to consumer “content snacking” behavior by delivering mobile-first, bite-sized storytelling that sticks.

Check out the incredible speaker line-up to see who will be joining Craig.