eTail Toronto 2024

September 25 - 26, 2024

Hyatt Regency Toronto, ON

Danielle Rose

Blogger Ginger Rose

I created Ginger Rose with my friends in mind. At the time of it's inception in 2009 none of my friends were interested in cooking, claiming that they didn't know how, or just plain couldn't cook, despite the fact that many of them had never really tried. I wanted them to feel the same passion for cooking as I did, and wanted to show them how easy it truly was, and, more than that, how fulfilling it could be. I was sure that if I showed them that I could do it (someone just like them!), and gave them a resource for simple, accessible, and delicious recipes, they would feel empowered to take on the kitchen just as I had. It felt so rewarding to watch as my friends, family, and acquaintances began falling in love with the art of cooking and start taking chances in the kitchen, inspired by my blog.

Now, more than five years later, Ginger Rose has become so much more than just a stepping stone for my own cooking show. In fact, being "the next Food Network Star" isn't even the goal at all anymore. Ginger Rose is my way of publicly expressing my creative side, allowing me to write, cook, photograph, style, edit, play with graphics and design, voice my opinions, and so much more in one safe space. My blog has also afforded me the opportunity to work with many major brands in Canada such as Summer FreshKraft CanadaThe Dairy Farmers Of Canada, and more, which has ignited my passion for recipe development, food styling, and photography. My passionate curiosity for food also led me to enrol in the George Brown Culinary Continuing Education program last year, allowing me to refine my skills in the kitchen, and give me the freedom and confidence to turn my hobby into a career.

Today I continue to express myself on my own blog, as well as the Kraft Canada Food Hacks blog, being named The Ultimate Food Hacker by Kraft Canada in the Fall of 2014, after a Canada-wide search. I am also a food expert and contributor for fredi Magazine. I look forward to seeing where the next five years of Ginger Rose may take me, with hopes of working in a test kitchen environment and continuing to share my obsession with food on a larger scale.

Check out the incredible speaker line-up to see who will be joining Danielle.

Download The Latest Agenda