Frederic Lecoq | eTail Toronto

Frederic Lecoq

Frederic Lecoq

CMO Sporting Life Group (Golf Town - Sporting Life and Team Town Sports)
Frederic Lecoq

Day Two, Wednesday, Oct. 8

11:00 AM Keynote Fireside Chat: Content as Commerce: How Always-On Storytelling Drives Engagement, Loyalty, and Growth

  • Reframe your marketing approach from traditional campaigns to always-on content that builds ongoing conversations.
  • Measure success using Return on Engagement (ROE) as a driver of loyalty and brand equity.
  • Leverage authentic storytelling and micro-influencer strategies to build trust without big ad spends.
  • Adapt to consumer “content snacking” behavior by delivering mobile-first, bite-sized storytelling that sticks.

Check out the incredible speaker line-up to see who will be joining Frederic.

Download The Latest Agenda