Frederick LeCoq
Chief Marketing Officer Simons
Tuesday, May 5, 2026
10:20 AM Fireside Chat: The Role of the Chief Marketing Officer for the New Era of Retail
The evolving retail landscape demands CMOs to move beyond traditional ideas of marketing, uniting growth strategy with customer experience design. Hear from some of Canadian retail’s leading CMO’s around how modern marketing leaders harness data, creativity, and cross-functional collaboration to drive innovation and sustained brand success.
- Reimagine the CMO’s function as both growth strategist and experience architect, uniting data, creativity, and technology
- Build agile marketing organizations that blend performance insights with brand storytelling for measurable impact
- Lead cross-functional collaboration to ensure cohesive brand expression and customer-centric innovation
11:05 AM Store Tour: Simons at the Eaton Centre
Explore how Canada’s own is reimagining the department store experience at the newly debuted Simons at Eaton Centre.
Sign-ups required. 15 participants max.
Check out the incredible speaker line-up to see who will be joining Frederick.
Download The Latest Agenda