Frederick Lecoq, CMO at Golf Town
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Frederick Lecoq

Golf Town

Check out the incredible speaker line-up to see who will be joining Frederick.

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Day 2: Next Level Personalization: The Immersive, Hyper-Tailored Shopping Experiences Customers Crave

Tuesday, May 5th, 2020

2:30 PM Case Study Interactive: How Golftown Went From Bankrupt To Financial Success Through Data-Driven Campaigns That Drove Massive Customer Loyalty

When Golftown filed for bankruptcy in 2016, the world on the street was that the industry was experiencing a retail apocalypse, and that Frederick was entering a dying vertical – golf – that would never appeal to anyone but baby boomers. But that all shifted when their focus went towards data, digital, and infrastructure. In this story of triumph, the CMO of the largest specialty golf retailer of the world will share:

  • How you can vastly turn around your profit by activating data
  • How to identify customers who are dropping off and build data-driven campaigns that bring them back into the brand 
  • The necessary shift from dictation to conversation
  • Leveraging your CRM to build content and segment at scale