eTail Canada 2020

Hyatt Regency Toronto, ON


Ian Brooks, CEO and Founder at HelloFresh Canada
HelloFresh Canada Logo

Ian Brooks

CEO and Founder
HelloFresh Canada

Check out the incredible speaker line-up to see who will be joining Ian.

Download The Latest Agenda

Day 2: Next Level Personalization: The Immersive, Hyper-Tailored Shopping Experiences Customers Crave

Tuesday, May 5th, 2020

1:50 PM How Meal Kit HelloFresh Is Marrying Data And Culinary To Develop Awe-Inspiring Customer Experiences

Through data-driven targeting, HelloFresh has consistently produced astonishing, hyper-relevant customer experiences, personalized recommendations, and targeted customer journeys that tap into the imagination and motivations of your specific target audience. In this session, you will learn:

  • How HelloFresh is using feedback for flavor, tailoring recipes to even the pickiest eaters
  • What customers consider an “extraordinary” product experience and how you can uncover and execute it
  • Getting your data and creative teams to work together in harmony, rather than in silos

Day 3: Customer Loyalty: How To Bring Your Customers Further Into Your Brand

Wednesday, May 6th, 2020

2:15 PM Panel: Subscription Box Pioneers On Their Path To Winning Personalized Customer Experiences

In this session of industry pioneers, we bring together the leaders of the subscription box world who continue to connect with their customers on a deep, emotional level that exponentially grows over time. You’ll learn:

  • How these executives got their customers to fall in love, and stay in love, with their monthly boxes and the brand community 
  • The winning mindset, technologies, and processes that brought their subscription box model to homes across the country  
  • Where and how data played a role in understanding their target customers 
  • What a personalized, fun, immersive customer experience looks like for different markets 

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