Jackson Lau | eTail Toronto

eTail Toronto 2025

October 07 - 08, 2025

Hyatt Regency Toronto, ON

Jackson Lau

Co-Founder Partsengine.ca

Jackson Lau is the Co-founder, Marketing and Technology Development Lead of Partsengine.ca. Together with high school friends Benny Lin and Garcing Chen, they founded Partsengine.ca in year 2012 and vowed to make aftermarket auto parts and accessories accessible to Canadian customers coast to coast. Jackson is a firm believer in the customers first approach in the Canadian e-commerce market. “Focus on Customers, Trust your Customers, Know your customers” is one of the company’s mottos. The traditional rigid corporate structure was abandoned during the restructuring in 2016, empowering all employees to align their focus towards customer experience that is unparalleled in the industry. With the improved innovative corporate structure along with Jackson’s leadership, Partsengine.ca is ranked 4.7 out of 5 stars on shoppers approved by 27k Users and received the coveted Consumer Choice Award for Business Excellence in both 2016 and 2017 with pride.

Check out the incredible speaker line-up to see who will be joining Jackson.

Download The Latest Agenda