Jeremy Souffir | eTail Toronto

Jeremy Souffir

Jeremy Souffir

VP, Digital Technology, Data &AI Indigo
Jeremy Souffir

Tuesday, May 5, 2026

12:15 PM Fireside Chat Interactive: Maintaining Brand Equity in an Era of AI Empowered Digital Overload

As AI accelerates content creation, preserving the authenticity and emotional core of brand voice becomes increasingly vital. How can brands harness AI as a creative ally while maintaining transparency and purpose-driven messaging to rise above digital noise? After hearing from our panelists, discuss at your table how you can protect brand voice and preserve authenticity.
  • Protect the authenticity of brand voice as automation and AI-generated content become mainstream
  • Use AI as a creative partner to enhance brand storytelling while keeping human values and emotion at the core
  • Focus on transparency, consistency, and purpose-driven messaging to stand out in an increasingly saturated digital landscape 

Check out the incredible speaker line-up to see who will be joining Jeremy.

Download The Latest Agenda