Kerri Dawson

Vice President, Marketing & Customer Intelligence LCBO

A marketing executive with over 20 years of experience, Kerri is Vice President, Marketing & Customer Intelligence at the LCBO.

She is responsible to set the creative direction for the LCBO, Vintages and Food & Drink brands, and to create marketing and content strategies that drive the retail and e/m commerce businesses, enhance LCBO brands and engender customer loyalty.

Her team creates and delivers on brand, marketing and content strategies in advertising, print publications, LCBO stores and in digital channels including lcbo.com eCommerce, social media, customer apps and for CRM, all backed by customer insights and data.

She holds an MA in International Relations from Dalhousie University, a BA (with 1^st class honours) in politics and history from Mount Allison University and a certification in International Trade from the Forum for International Trade Training (FITT) program at Carleton and Ryerson Universities.  Kerri is a member of the Canadian Marketing Association’s Board of Directors.