A marketing executive
with over 20 years of experience, Kerri is Vice President, Marketing &
Customer Intelligence at the LCBO.
She is responsible to
set the creative direction for the LCBO, Vintages and Food & Drink brands,
and to create marketing and content strategies that drive the retail and e/m
commerce businesses, enhance LCBO brands and engender customer loyalty.
Her team creates and
delivers on brand, marketing and content strategies in advertising, print
publications, LCBO stores and in digital channels including lcbo.com eCommerce,
social media, customer apps and for CRM, all backed by customer insights and
She holds an MA in
International Relations from Dalhousie University, a BA (with 1st
class honours) in politics and history from Mount Allison University and a
certification in International Trade from the Forum for International Trade
Training (FITT) program at Carleton and Ryerson Universities. Kerri is a
member of the Canadian Marketing Association’s Board of Directors.